This Nike Football (Soccer) advertisement was released on the internet over the summer, right before the Euro 2016 (European national teams championship tournament) and became very popular all around the world much like previous Nike advertisements of its kind. It is a different type of advertising than simply airing repetitive TV commercials and engages the audience in a mini story that is centered around a product(s). In this case Nike was advertising a wide range of products by embedding them in the story and having them be right there when the story appeals to certain audiences, so that people remember the product and the brand as being associated with a feeling or action. They were definitely attempting to appeal to the need to achieve by showing the two characters constantly working to improve and achieve success in their situation. One implicit message that I saw in this was that you (the average person) aren't capable of being successful in football, because the only reason the kid was able to become a successful pro was when Cristiano Ronaldo himself switched lives with him and then worked hard for him to become a professional. Although that is an implicit message I saw just now, when I first saw it I was inspired and saw things like the slogan "#sparkbrilliance", telling me that I could achieve success if I worked hard and bought Nike gear to help me do so.
Video: https://www.youtube.com/watch?v=scWpXEYZEGk
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