https://www.ispot.tv/ad/AEHB/progressive-prank-protection#
I see this commercial very often on TV, and I thought it was pretty clever and funny when I first saw it, but it also made me realize how my interaction with media has changed. I saw that they were obviously using the Wit and Humor/Sex Appeal by giving the viewer a reason to laugh and diverting their attention from the product directly. I think this commercial definitely made many different people laugh and feel connected to this, because it portrays what seems to be teen rebels, but is really good people helping others and being "sneaky" about it. Also they are targeting many people's need to feel safe by showing their company helping them out and physically acting out the "coverage" that they're selling. After seeing this commercial many times I found myself thinking very positively of Progressive as a company, but I then had to remind myself that this was only a commercial they constructed to make me think that way about them. I also remembered how I used to let commercials influence my perception so much that I would base my whole opinion on a company or product on how good their commercial was. This leading me to realize how this is probably how many if not most Americans subconsciously form their opinions on a lot of things including what they buy.
Watching this was the highlight of my day wow. Wit and humor are definitely the go to on this one and I think this commercial is using more than that. They are giving their company a personality much like the airline Song did, using the caricature of Flow. I think this creates a sort of love-mark, as people relate to and love this one character, who is what the public knows of the company, even if it's not an accurate representation of it.
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