https://www.ispot.tv/ad/A8Yc/chevrolet-four-years-in-a-row

Chevrolet has come out with commercials like this one, very often in the past two years or so and they have always made me mad for some reason. It wasn't until I started to learn about the strategies that companies use in advertising this year that I was able to back up my argument. Many commercials on TV now days do commercials very similar to this one, and I now know how they are trying to target specific audience by using certain aspects such as the host of these Chevy car showings, the location of the showings, and the "Real people. Not actors" that are brought on. I think the statement about the people not being actors really convinces many people that this is a genuine commercial and Chevy is an honest company. Also the use of this calm, average looking man to represent their company is implicitly telling the audience that Chevy as a whole company is trustworthy,  and understanding. All of these things are qualities that many Americans value very much, and Chevy is attempting to break through the clutter by making themselves appear as being honest and down to earth for the average person. They are definitely attempting to use the "Facts and Figures" technique in mentioning their never before done record of 4 years in a row of best initial quality. This vague statement of awards convinces most people that Chevy is now producing much more quality products than before and can be relied on in today's confusing, fast paced market.